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SUBSCRIPTION: Quick Tips from Marketing Strategist A monthly goldmine of savvy marketing tactics and news to help you: Subscribe now and get this FREE Tip Sheet... Are These 13 ROI Boosting Elements in Your Direct-Mail Sales Letters? Many a direct-mail sales letter fails because it doesn’t have all the elements that go to make it great. The result? No leads. Avoid losing money by getting this Tip Sheet now, because it reveals 13 elements you won't want to miss. "Celine Horan is hot stuff!" Cornell Griffiths www.wealthywords.com |
CASE STUDIESMarketing strategy is Celine's Bible - a handy guide for any situation life has to offer. Here's a tounge-in-cheek look at how Celine has used her strategy-and-sales savvy to remedy a marvelous array of problems... Case
Study #1
While teaching
English as a Second Language to a Swiss couple, Celine was approached
by husband Markus to put together an English résumé
presentation pack
for his wife Zora (names changed to protect the innocent) within seven
days.Resume Writing Secures 60% Pay Raise Plus PerksZora didn't want the usual boring résumé pack; she wanted something more punchy and exciting. Celine outlined a structure for the résumé, a vocabulary featuring powerful action-words, and novel content such as case studies, to give the document more impact. Celine completed the pack with a powerful cover letter and two cases studies; one on how Zora had rebuilt a strong business bond with an unhappy client, and a second detailing how she had turned her bored, uncommitted employees into happy campers within 18 months. The result: Zora was offered a contract which gave her an instant pay raise of 60% plus an array of amazing perks. Case Study #2
Their friends gasped
in disbelief when Celine's hubby, William, resigned from one job
without first securing another. But the slow Swiss job market was
no match for Celine's résumé-writing
and coaching skills.Celine Gets Her Man... a 45% Pay Increase!Celine was unfazed despite everyone's claims that it would take 6 months to secure a new job. William deserved a break, plus they had a little money saved up that would hold them - though only for three months at a pinch. To make matters even more interesting, William wanted to radically alter the course of his career. He wanted to work in a completely new field - and in a managerial role. Together with Celine, he got to work finding his dream job. Celine's first contribution was a résumé revamp and a strong, adaptable cover letter. Then she got to work coaching William on interview techniques. Within a week, William had 12 interviews lined up. Four of them became second and third interviews, but none of them turned out to be the one. The weeks turned into months, and the three-month deadline was fast approaching. Suddenly, William was called back to a bank he'd previously interviewed with. They had been so impressed with his résumé that they wanted to interview him for an internal managerial position which had just opened up - despite the fact that he had no banking or managerial experience. William got the job, along with an instant salary increase of 45% plus a six-page portfolio of perks. Their Swiss friends were shocked at how fast William found his dream job, but the couple were unsurprised. It was simply testament to the power of a good marketing strategy. Case Study #3
Celine turned her strategic thinking in a new
direction when a friend
shared his relationship worries...Strategy turns Crumbling Courtship into a Wonderful Wedding"My relationship with my girlfriend is in serious trouble," he confided. "She always talks about her past pains with men and takes all her anger out on me. She gets upset and then depressed for weeks. It's destroying our relationship," he said sadly. "I can't get close to her anymore," he said, "I'm losing her." He had decided to split up with her that week. Celine's coaching and problem-solving skills kicked into gear. She explained that his girlfriend's pain was nothing to do with him, and therefore not his fault; he shouldn't feel any guilt or obligation to fix her. His eyes lit up as Celine went on to give him a two-step plan. First: Set boundaries. He needed to explain to his girlfriend that her past was nothing to do with him. She needed to stop taking it out on him - now. He didn't deserve to be emotionally abused. Second: Deal with her past. He needed to gently but firmly explain to his girlfriend that until she dealt with her past issues with men, her behavior would continue to damage their relationship. Once she faced her past pain, she would be free to enjoy and appreciate their healthy, loving relationship. Celine instructed the friend to conclude with an ultimatum: his girlfriend must stop the abuse and seek professional help, or he would have no alternative but to split up with her. With that, he was gone. Today, two years later, the couple are still happily married - all thanks to Celine Horan's strategic vision! Become another Celine Horan success story - request her free impact report today!
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Celine Horan Niche Marketing Service
Suite Three, Grundrebenstrasse 76, 8932 Mettmenstetten, Zurich, Switzerland
Phone: 00 41 43 466 89 23 Fax: 00 41 43 466 89 25
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